Continuing my partnership with Merrell NZ, I produced a photoshoot to showcase the new colour range of the Merrell Agility Peak 5 for both men and women. Drawing on my own trail running experience and knowledge of Queenstown, New Zealand, I knew this location would perfectly capture the shoe’s energy, versatility, and performance. From concept and location scouting to styling, talent selection, and execution, I managed every stage of the project to deliver high-impact imagery. The final visuals not only highlighted the product in a unique, authentic alpine setting but also translated seamlessly across multiple formats—social media, web, wholesale, media, and large-scale print—ensuring a consistent and compelling brand presence.